The PRAY FOR OIL project objective is simple: twist a common imperative seen daily on vehicles and road signs to expose the three connective qualities found in an American demographic that is assuming about its religious conventions, drives fuel wanton vehicles, and supports a worldwide military campaign to ensure their continued situational privilege to do so.
3066 Labs is a proprietary media and design organisation concentrating its resources to the production and placement of the "PRAY FOR OIL" message into the public view. Activity in 2006 consisted of a sticker campaign delivered directly to the pumps and an Election Week campaign sign blitz in the Dayton OH market.